In fact, Salesforce CEO Marc Benioff coined and trademarked the term “App Store” and registered the domain before gifting it all to Steve Jobs ahead of Apple’s venture into the world of smartphones. Salesforce is already a fairly extensible platform, with AppExchange offering a ton of integrations with third-party enterprise applications. The user then logs into Scratchpad using their Salesforce credentials. In terms of deployment, users can either add an extension to Chrome or go through a dedicated web app in any other web browser.
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Scratchpad operates a software-as-a-service (SaaS) business model, with tiers ranging from free to the $39 per-user team plan and up to the business plan, which comes with customized pricing. “Or if you’re looking at your calendar for an upcoming meeting with a customer, you can access all of your relevant Salesforce information related to the customer directly from the calendar event without having to switch tabs to Salesforce.”Įlsewhere, Scratchpad is designed with collaboration in mind, enabling users to share sales notes with other members of their team - so if a sales executive finalizes a deal, all notes can be easily passed to the customer service team.
“If you are searching for a prospect on LinkedIn using Google Chrome, you can simply use Scratchpad search to see if the prospect is already in your Salesforce instance and if that person’s details need to be updated,” Salehi explained. Scratchpad also offers a search interface that enables users to search for accounts, contacts, leads, notes, and more - this includes content stored in Gmail, Google Calendar, Slack (which Salesforce is on the cusp of buying for $27.7 billion), or the web.
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